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"I want to sincerely say that I wish every major retail development had a public relations advocate like you and Myers PR. Over the years I have had retail food and beverage concessions in Rouse marketplaces, General Growth properties, Mills concepts, Simon malls, and on and on. You beat any other pr/marketing team hands down. Keep up the great work."

Robert E. Reed, Franchisee, Ben & Jerry's Ice Cream

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Measurable Results


Community Outreach

Real Estate Development Processes, 2009
To help shepherd development initiatives within the community, Myers PR initiated and organized meetings for the dissemination of information to the public, VIPs, and key stakeholders. Logistics and meeting locations were set and invitations sent to targeted lists via direct mail, e-mail, and advertising. 

The Western Alliance for Rail to Dulles (WARD), 2004
Formed to represent the interests of and to provide a voice for the commercial property owners in the Western Dulles Corridor in respect to the development of a special tax district to finance rail to Washington Dulles International Airport. Myers PR coordinated all media and community relations plus direct communication with political leadership through focus groups, direct mail and advertising. Myers PR established a range of communications tactics to raise issue awareness, including the Web site, www.dullesrail.org, to house updated information and relevant articles.

Reston Celebrates!, 2004
Organized Reston Celebrates! to foster community pride and a stronger understanding of the unique history of Reston on it's 40th birthday. A Web site and event hotline were established to promote community events.

The Year of the Child 2000, 1999-2000
Coordinated the development of a yearlong regional awareness campaign for INOVA Health Systems. The goal of the initiative was to promote grass-roots awareness of the issues central to providing a healthy environment for the children in Northern Virginia, as well as to act as a catalyst for future improvements. 
Planned and executed a VIP/media reception, a conference at George Mason University and a year-long plan for events, publications, and media outreach. A large multi-organizational, multi-jurisdictional committee was formed to collaborate on the effort. Coordinated budget, sponsors, timelines, facilities, curriculum, promotions, and committee communication. Participating organizations included: INOVA Health System, Fairfax County Health Department, Alexandria Health Department, Alexandria United Way, Reston Interfaith, Fairfax County Public Schools, George Mason University, Northern Virginia Family Service, and United Community Ministries.
Public outreach was accomplished by utilizing the Information Offices of the participating organizations, direct mail to targeted constituents, extensive flier and poster distribution, advertising and multi-media PR efforts. 200 VIPs and members of the media attended the reception, over 500 attended the conference and issue awareness was raised both internally, in government health agencies and regional service organizations, and externally, for the public at large.


Public Relations

Reston Town Center, since 1991
Attracting over 5 million in targeted traffic and 300,000 in special events attendance,raising over $3 Million for charitable organizations annually. Responsible for coordination of all special events, advertising, social media, public & community relations, collateral and marketing. In a sample year, public relations efforts drew 5 live radio broadcasts, four on-site network television interviews, international television coverage and multiple regional print cover stories, photo layout and articles, several national magazine articles, and cable and network TV coverage.
Established in 1990, beautiful Reston Town Center is an acclaimed outdoor venue offering more than 40 retail shops, 20 restaurants and a 13-screen cinema. At the center's hub, the Reston Town Center Pavilion hosts special events, concerts and festivals throughout the year and ice-skating in winter. For more information on shopping, dining, and events at Reston Town Center, visit www.restontowncenter.com.”

Taste of Reston, since 1993
For the Greater Reston Chamber of Commerce. This annual event attracts more than 60,000  visitors, multiple corporate sponsorships and benefits both the Chamber of Commerce and a local charity each year. Since 1993, Myers Public Relations has sat on the executive planning committee providing: strategic public relations, marketing and advertising planning; negotiated all media sponsorships; and worked with Chamber staff to execute sponsorships, production and promotions.

Northern Virginia Fine Arts Festival, 1991 - 2009
For Greater Reston Arts Center. Responsible for coordination of advertising, public relations, and media relations. The annual festival features more than 200 fine artists and crafters from across the nation, and draws an attendance of 60,000.

Lake Anne, 2001 – 2009
For Lake Anne Merchants Association. Responsible for coordination of special events, advertising, public and community relations, collateral and marketing.

Lake Anne Village Center, dedicated in December 1965, is the historic heart of the award-winning, planned community of Reston, Virginia. The internationally recognized plaza is a destination spot for residents and visitors alike, with unique shops, restaurants, services, a museum, seasonal boat rentals, concerts, Saturday markets, and an unparalleled atmosphere. Truly a one-of-a-kind place to Dine, Shop and Play. For more information, visit www.lakeanneplaza.com.

Broadlands, 1995 - 2003
For TERRABROOK. Provided public relations, event planning and media relations services for the developer of Broadlands, a 1,500 acre planned mixed-use community located in eastern Loudoun County. Services included: press releases and articles to encourage high visibility media coverage; articles for their Realtor newsletter; special event planning and promotion; community relations and outreach. Handled both residential and commercial real estate projects. Facilitated major articles in the Washington Post and Washington Business Journal about broadband installation in the Southern Walk neighborhood.

Northern Virginia Visitors Consortium, 1999
Collaborated in the development of a comprehensive marketing and public relations plan designed to attract leisure travelers to the Northern Virginia region - Fairfax, Loudoun, Arlington and Prince William Counties and the City of Alexandria. Also applied for and was awarded a grant to implement the plan through the Virginia Tourism Corporation.

Virginia Gubernatorial Media Conference, 1993
For Mobil Land Development Corporation. Coordinated the planning and execution of the media conference and VIP reception for former Virginia Governor George Allen for his formal announcement that Oracle Corporation was moving to Reston, VA. Coordinated with his Richmond staff for invitations, program, publicity and security. Handled all on-location logistics, catering, AV and set up.

Miracle of Lights, 1997 - 2003
For Events USA, Inc. A 2-mile drive-through holiday light show attracting over 132,000 visitors, raised $18,000 for local children's charities each year. Over $300,000 negotiated in media partnerships with local and regional radio, print, cable and network TV, community directories, and community newsletters. Managed a combined advertising budget of nearly $325,000. Public relations efforts covered multi-states and 5 Northern Virginia counties, resulting in 1500+ column inches of print coverage, including three front page articles.

Fairfax County Economic Development Authority
Collaborated in the development of a comprehensive marketing and public relations plan for the Fairfax County Conventions and Visitors Bureau designed to complement efforts currently targeted at businesses and business travelers to also attract leisure travelers and stay-overs to Fairfax County.

Event Planning & Promotion
Reston Town Center, 1991 - present
Management of current and past special events including production and promotion of Spring Fling, Pet Fiesta, Autumn Adventure, Holiday Parade and Tree Lighting, and Race for the Kids/Run with Alan Webb. Ongoing communication and coordination with corporate and community organizations for events hosted at Reston Town Center.

Lake Anne, 2004 - 2009
For Lake Anne Merchants Association. In addition to coordination of special events, advertising, public and community relations, collateral and marketing since 2001, in 2004 began the coordination and production of special events, including the annual arrival of ‘Santa by Barge’.

Northern Virginia Fine Arts Festival - Production, 2004
For Greater Reston Arts Center. Myers Public Relations managed the production and promotion of the festival. Responsible for coordination of all logistics, vendors, volunteers, promotion. In 2004, the event featured 180 fine artists and crafters and attracted 40,000 visitors over two days.

Virginia Gubernatorial Media Conference, 1993
For Mobile Land Development Corporation. Coordinated the planning and execution of the media conference and VIP reception for former Virginia Governor George Allen for his formal announcement that Oracle Corporation was moving to Reston, VA. Coordinated with his Richmond staff for invitations, program, publicity and security. Handled all on-location logistics, catering, AV and set up.

Taste of the Town, since 1993
For the Greater Reston Chamber of Commerce. This annual event attracts more than 60,000 visitors, multiple corporate sponsorships and benefits both the Chamber of Commerce and a local charity each year. Since 1993, Myers Public Relations has sat on the executive planning committee providing: strategic public relations; marketing and advertising planning; negotiated media sponsorships; and worked with Chamber staff to execute sponsorships, production and promotions.

Northern Virginia Fine Arts Festival - Promotion, 1991 - 2009
For Greater Reston Arts Center. Responsible for coordination of advertising, public relations, media relations, and media sponsorship. The annual festival features more than 180 fine artists and crafters from across the nation, and draws 60,000 visitors.

Miracle of Lights, 1997 - 2003
For Events USA, Inc. A 2 mile drive-through Holiday light show attracting over 132,000 visitors and raised $18,000 for local children's charities each year. Over $300,000 negotiated in media partnerships with local and regional radio, print, cable and network TV, community directories, and community newsletters. Managed a combined advertising budget of nearly $325,000. Public relations efforts covered multi-states and 5 Northern Virginia counties, resulting in 1500+ column inches of print coverage, including three front page articles.

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