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Public Education Campaigns


  • Determine public opinion
  • Develop the message
  • Raise awareness
  • Represent the client to media and the community
  • Manage communication

The Western Alliance for Rail to Dulles (WARD), 2004
Formed to represent the interests of and to provide a voice for the commercial property owners in the Western Dulles Corridor in respect to the development of a special tax district to finance rail to Washington Dulles International Airport. Myers Public Relations established a web site to house updated information and relevant articles, and provide direct communication with political leadership through focus group, direct mail and advertising. Myers Public Relations implemented communication and media relations to raise issue awareness, and continues to coordinate all media and community relations. For more information visit www.dullesrail.org.

Reston Celebrates!, 2004
Organized Reston Celebrates! to foster community pride and a stronger understanding of the unique history of Reston on it's 40th birthday. A website and event hotline were established to promote community events.

The Year of the Child 2000, 1999-2000
Coordinated the development of a yearlong regional awareness campaign for INOVA Health Systems. The goal of the initiative was to promote grass-roots awareness of the issues central to providing a healthy environment for the children in Northern Virginia, as well as to act as a catalyst for future improvements.

Planned and executed a VIP/media reception, a conference at George Mason University and a year-long plan for events, publications, and media outreach. A large multi-organizational, multi-jurisdictional committee was formed to collaborate on the effort. Coordinated budget, sponsors, timelines, facilities, curriculum, promotions, and committee communication. Participating organizations included: INOVA Health System, Fairfax County Health Department, Alexandria Health Department, Alexandria United Way, Reston Interfaith, Fairfax County Public Schools, George Mason University, Northern Virginia Family Service, and United Community Ministries.

Public outreach was accomplished by utilizing the Information Offices of the participating organizations, direct mail to targeted constituents, extensive flier and poster distribution, advertising and multi-media PR efforts. 200 VIPs and members of the media attended the reception, over 500 attended the conference and issue awareness was raised both internally, in government health agencies and regional service organizations, and externally, for the public at large.

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