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What’s the bottom line?

May 4, 2011 By Marion Myers Leave a Comment

Welcome to the new Myers PR Blog!  To kick off our blog launch, Marion Myers, President of Myers PR completes a new series, “The 5 ‘Ws’ for a Positive Reputation.”

Establishing and administering an effective PR campaign is not something done quickly or without considerable thought and planning.  But, the results will be well worth it! The time and effort invested in enhancing your reputation will have a direct and positive impact on your bottom line. Consumers are naturally inclined to work with/buy from/listen to people they know, respect and trust.

The advantage of using a PR professional, versus “do it yourself” is the time ($) saved and the results ($) achieved. I can’t tell you how often we’ve been called in to “rescue” a PR effort that was being led by a busy CEO or had been tacked on someone else’s existing job description. It’s never first priority, rarely planned out in advance and the results reflect the lack of attention. A good PR professional will provide the structure, the creative thinking and the discipline necessary to stay on track and make sure what being done is working. Reputations are not built overnight, and they certainly don’t build themselves!

Future articles will discuss: Integrating Social and Traditional Media for an Effective PR Campaign and Corporate Philanthropy and PR.


 

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Whom should you rely on?

April 27, 2011 By Marion Myers Leave a Comment

Welcome to the new Myers PR Blog!  To kick off our blog launch, Marion Myers, President of Myers PR continues a new series, “The 5 ‘Ws’ for a Positive Reputation.”  Check back each week for the newest topic, or subscribe via e-mail or RSS!

If you choose to work with a PR professional, it’s a real advantage to work with someone local, who is well ingrained and respected in your community. There is a level of access they can provide that out-of-town firms can’t compete with. A well connected professional has established relationships with the media, and can provide high-level influence introductions. An assignment editor is much more likely to respond to someone they know and trust to bring them a good story. Local community leaders and elected officials are more inclined to listen to and support an initiative when presented by an active member of their own community. After all, it’s all about relationships.

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Next week’s topic: “What’s the bottom line?”

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Who is going to develop and execute this PR campaign?

April 20, 2011 By Marion Myers 1 Comment

Welcome to the new Myers PR Blog!  To kick off our blog launch, Marion Myers, President of Myers PR continues her weekly series, “The 5 ‘Ws’ for a Positive Reputation.”  Check back each week for the newest topic, or subscribe via e-mail or RSS!

You may choose to go it alone, work cooperatively with a professional or turn it over entirely to a PR firm. There are advantages to having a professional get you started and lay out the ground work for you.

A professional can help you work through the analysis and planning process and bring to light issues that you may be too close to recognize: a website facelift; better internal communication; more consistent client outreach; message development; community outreach; and perhaps an awards strategy or a corporate philanthropy plan. You may be advised to add speaking opportunities, beef up your media outreach, create a crisis communications plan, and perhaps (most likely!) initiate or integrate a social media plan. These will become the “bones” of your long-range strategic plan. You can choose to execute on your own or move forward cooperatively with a professional at that point.

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Next week’s topic: “Whom should you rely on?”


 

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Where Do You Start?

April 13, 2011 By Marion Myers Leave a Comment

Welcome to the new Myers PR Blog!  To kick off our blog launch, Marion Myers, President of Myers PR continues a new series, “The 5 ‘Ws’ for a Positive Reputation.”  Check back each week for the newest topic, or subscribe via e-mail or RSS!

Many tools are employed in a PR campaign, but the best place to start is with a good, hard look inside your own organization. Take an inventory of what you are doing well and, more importantly, where you are coming up short. Who is your competition, and where are your opportunities? An effective tool for this is a SWOT – Strengths, Weaknesses, Opportunities and Threats – analysis. This will help you form the foundation for your PR campaign.

Next, identify where you want to be, say, in a year or two years. What are your specific goals and what are the steps needed to reach them? This should be laid out in an action plan – month by month with specific activities and deadlines. This will provide you with a timeline to follow and help you stay on track.

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Next week’s topic: “Who is going to develop and execute this PR campaign?”

 

 

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Public Relations: the 5 “Ws” for a Positive Reputation.

April 6, 2011 By Marion Myers Leave a Comment

Welcome to the new Myers PR Blog!  To kick off our blog launch, Marion Myers, President of Myers PR begins a new series, “The 5 ‘Ws’ for a Positive Reputation.”  Check back each week for the newest topic, or subscribe via e-mail or RSS!

What is it….exactly?

I can’t tell you how often I’ve been asked, “What is PR? What is it that you do, exactly?” I guess you could say that PR helps you manage your reputation – what you do, what you say, and what others say about you. Whether you are marketing a product, a service, an organization or yourself, a positive reputation is a key component for success.

Effective PR is a thoughtfully planned and sustained effort to establish and maintain this positive reputation – with your customers, clients, employees, investors and/or the general public.  PR will allow you to enhance – or correct – your reputation both inside and outside your organization. It will help build support for your product, your project or your cause. It will help create customer loyalty and strengthen employee retention.

Public Relations is the flexible, creative and most responsive component of marketing. But be aware that flexible does not translate to haphazard, creative to untrained, or responsive to non-proactive. It takes a plan.

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Next week’s topic: “Where do you start?”

 

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