Welcome to the new Myers PR Blog!  To kick off our blog launch, Marion Myers, President of Myers PR begins a new series, “The 5 ‘Ws’ for a Positive Reputation.”  Check back each week for the newest topic, or subscribe via e-mail or RSS!

What is it….exactly?

I can’t tell you how often I’ve been asked, “What is PR? What is it that you do, exactly?” I guess you could say that PR helps you manage your reputation – what you do, what you say, and what others say about you. Whether you are marketing a product, a service, an organization or yourself, a positive reputation is a key component for success.

Effective PR is a thoughtfully planned and sustained effort to establish and maintain this positive reputation – with your customers, clients, employees, investors and/or the general public.  PR will allow you to enhance – or correct – your reputation both inside and outside your organization. It will help build support for your product, your project or your cause. It will help create customer loyalty and strengthen employee retention.

Public Relations is the flexible, creative and most responsive component of marketing. But be aware that flexible does not translate to haphazard, creative to untrained, or responsive to non-proactive. It takes a plan.

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Next week’s topic: “Where do you start?”