"It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share, and return on investment at lower cost than during good economic times", recently quoted by Harvard Business School professor John A. Quelch.
Myers PR offers you our robust toolbox of services and capabilities.
As a complement to public relations efforts, advertising can play an important role to round out your marketing strategy and success. Myers PR can de-mystify the process of buying advertising – procedures and pricing structures can be complicated. As we are an agency, you can take advantage of our extensive relationships and buying experience with all media. We can develop a full advertising campaign, or simply assist you with placement. Our versatile services include: Planning, Cost Projections & Budget Development, Placement, Invoice Management, Media Sponsorships/Partnerships and Consultation to advise and/or assist you in making your own plan come to life. We’ll help you decide, and implement the method that works best for your goals and geographic location using outreach via the Internet, Radio, TV, Direct Mail, E-mail Marketing and Print – from local newspapers to national glossies
Community outreach is a valuable tool in educating public opinion. Myers PR implements community outreach programs for the dissemination of ideas and information to organizations, groups, specific audiences and the general public. This is accomplished in a variety of ways: public meetings; seminars; webinars; sponsorship and support of community organizations and events; philanthropy; and maintaining an open dialogue with your audience. By providing information in a forthcoming and inclusive way, you can engage your audience and encourage buy-in.
Event Planning & Management
A specialized field in itself, the complex tasks involved with event planning, management, and promotion are core capabilities of Myers PR. We utilize our full toolbox to make your event successful from concept to implementation. We provide management and promotion for public and private events for 10 – 100,000+, including festivals, galas, ribbon cuttings, ground breakings, and receptions. We can assist you with Planning and Production, Promotion, Consultation, Sponsorships and provide general Client Support.
Myers PR is uniquely equipped to magnify your message to the right audience(s) at the right time. Through our full range of marketing services, we will help you establish sound marketing strategies and put your message into the hands of prospective clients and consumers, always keeping your business top of mind. Whether your marketing goals are short or long-term, Myers PR will develop the appropriate marketing strategy to reach your target market.
Graphic Design - Our in-house design team and cost effective printing options keep your overhead low, while putting high quality collateral into the hands of your clients and customers. E.g. post cards, flyers, brochures, newsletters, posters, and more.
These days, it’s no secret that you need to maintain an excellent presence on the web to succeed. That’s why Myers PR emphasizes integrating traditional PR and marketing strategies with cutting edge new media tools. Based on your goals, we strategically develop your online presence using social media marketing, online advertising placement, search engine optimization (SEO) and marketing (SEM), web development and mobile marketing. Myers PR takes the mystery out of online marketing for you. Detailed reporting methods keep you “in the know” and demonstrate measurable results every step of the way. We will identify cost-effective methods to reach your niche markets via the web. By fully integrating online marketing strategies with traditional methods, our efforts yield the greatest impact.
Public Relations (PR)
Myers PR utilizes public relations strategies to establish rapport with your customers, clients, employees, investors and the general public. We build public support for your product, your project or your cause. Strategic PR will allow you to enhance or correct your image both inside and outside your organization. Myers PR will help develop your message and manage communication with media and key audiences. We integrate traditional media, social media and community outreach to lower overhead costs and provide better coverage and a broader reach. We provide a strategic action plan, identify appropriate media and audience sources, and deliver a sustainable and effective campaign, with or without support from advertising.